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In
excess of
200 hotels worldwide including; Hilton International, Hyatt,
Radisson, Starwood Hotels and Resorts, Meridian, Intercontinental
and Ramada, just to name a few, have successfully adopted
this concept over the last 16 years.
Historically
it has been shown that the
programme generates
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Dining
covers averaging 3 per visit, 500 - 1000 visits per
month and more
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3-7%
annual occupancy increase, based on a minimum of 50-200
room nights per month
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25-40%
increase in food and beverage revenue, based on 1500
to 3000 covers per month
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The
alternatives are a membership card offering 25% off
across the board, i.e. room service, phone charges,
alcohol, meals, accommodation, laundry, mini bar etc.,
or a club similar to the Sheraton Platinum Privilege
offering a limited number of dining visits and the
card is fully transferable. The draw back with this
concept is that much of the prestige of being a member
of the club is lost as the card does not carry the
member's name.
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In such a competitive environment the focus of a hotel
is often placed on providing an exceptional accommodation/dining
experience. To also create successful customised marketing
programmes can sometimes be difficult to manage on an in-house
level.
Mondiale Marketing can provide design, and implement a customised
programme delivering long term goals of increased business
and revenue generation for your hotel.
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