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A
tailored
programme is designed to meet individual needs and requirements,
as well as providing an excellent opportunity to increase
a hotel's exposure and revenue. Staff act as an information
bureau, making between 100,000 and 120,000 calls over a 25
week period advising target audiences of the various services
and facilities available within your hotel. Information is
gathered and collated and market research is also conducted.
Direct Benefits
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Increase
in incremental business thereby increasing profit
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Immediate
increase in total revenue
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Higher
food and beverage sales
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Greater
exposure to potential clientele @ 800 calls per day
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Customer
loyalty - repeat business
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Competitive
advantage
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Indirect Benefits
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Increase
in functions/ conferences/ banquet sales
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Improved
access to the local business community through
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networking
your customer base
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Increased
staff gratuities
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Increased
patronage of satellite shops
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